ADIDAS
SWITCH FWD

CASE STUDY:
[CG CAMPAIGN]

ROLE:
CREATIVE DIRECTOR
DIRECTION + EXECUTION

PROJECT OVERVIEW

BUILDING THE BRAND BEFORE THE FILM

The First Mint launched during the height of the NFT boom as a new media brand covering crypto and Web3. The immediate ask was a hype film for their first live event. The problem was there was no brand identity, visual language, or design system in place. We had to build everything first.

MY ROLE

I DETERMINED THE CREATIVE DIRECTION AND PRODUCTION APPROACH ACROSS THE PROJECT

This included defining the visual aesthetic, guiding the integration of 3D product work with existing footage, overseeing art direction through production, and structuring the team to support multiple outputs from a single core asset.

OUTCOME

ONE HERO ASSET WITH MULTIPLE OUTPUTS

The project delivered a flexible campaign asset that maintained visual consistency across motion and still formats while supporting multiple outputs from a single production. Early creative and structural decisions made efficient scaling across deliverables possible.