ADIDAS
SWITCH FWD
CASE STUDY:
[CG CAMPAIGN]
ROLE:
CREATIVE DIRECTOR
DIRECTION + EXECUTION
PROJECT OVERVIEW
ONE PRODUCTION. MULTIPLE OUTPUTS. ZERO COMPROMISE.
This project involved creating a hero campaign film for the Adidas Switch FWD shoe to support a broader marketing rollout. The deliverables needed to function as a complete system — a hero film supported by social cutdowns, high-resolution print stills, and flexible assets adaptable across formats. The challenge was building all of that from a single cohesive production.
MY ROLE
I DETERMINED THE CREATIVE DIRECTION AND PRODUCTION APPROACH ACROSS THE PROJECT
This included defining the visual aesthetic, guiding the integration of 3D product work with existing footage, overseeing art direction through production, and structuring the team to support multiple outputs from a single core asset.
OUTCOME
ONE HERO ASSET WITH MULTIPLE OUTPUTS
The project delivered a flexible campaign asset that maintained visual consistency across motion and still formats while supporting multiple outputs from a single production. Early creative and structural decisions made efficient scaling across deliverables possible.
